Geoffrey Fröberg Morris began doing Swedish genealogy over 25 years ago. He has been a member of the Nordic team at the Family History Library since 2000 and has been accredited with ICAPGen in Swedish research since 2004. Geoff has conducted numerous archival visits in Sweden, authored hundreds of pages for the FamilySearch Wiki, and regularly presents at conferences.

He co-founded The Swedish Genealogy Guide, where he offers additional tools and instruction through the company website, Facebook page, and YouTube channel.